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View Full Version : Cerami Pontiac in Paramus....Dead


maroman88
11-20-2008, 04:50 PM
well after Sifford closed last year, and the building burnt down last week, i saw this online today.... kinda sad

Cerami Pontiac falls victim to credit crisis, slowdown
Thursday, November 20, 2008
BY KEVIN G. DEMARRAIS
STAFF WRITER
As top executives of the U.S. auto industry plead for money from Congress to help them survive, the owner of a long-established Paramus auto dealership is calling it quits.

Fifty-two years after its founding, Cerami Pontiac is going out of business, the latest in a growing list of family-owned dealerships unable to survive in an increasingly difficult environment.

"We had a great run," said Sandy Cerami, 41, the grandson of the dealership's founder. "I'm proud of the things we did over 52 years. Getting out now is probably good timing."

The decision comes at a time when general economic slowdown, weakness across the General Motors brands and a tightening of the credit market, especially for auto leasing, combined to cut sales and revenues by 80 percent over the past year, Cerami said.

"Service, parts and the body shop carried us for the last two to three years," he said.

Cerami's problems are cascading through the industry, said Jim Appleton, president of the New Jersey Coalition of Automotive Retailers in Trenton.

Last year 5 percent to 7 percent of the state's 600 dealers shut their doors, with another 10 percent expected this year, Appleton said.

Among recent shutdowns were Mullane Ford in Bergenfield and Valley Ford in Westwood, which closed their doors in 2006, and Sifford Pontiac/GM in Bogota, which shut last year.

Several factors led to the big sales drop, including a "negative bias against General Motors, a negative perception in the public minds" concerning product quality, Cerami said.

"What has happened is, a younger crowd grew up with parents driving nothing but imports and hearing nothing but negatives about General Motors, Ford and Chrysler," he said. "A lot of it was well-founded in the '70s and '80s, and maybe into the '90s. But it is now an unfair bias compared to the facts. General Motors and Ford have really closed the gap."

Business has also been hurt by the tightening credit market — especially for leasing, which accounted for up to 80 percent of Cerami's business.

"General Motors basically stopped leasing vehicles," Cerami said.

With business falling sharply, Cerami was unable to meet terms of a lease agreement with the family partnership that owns the 5.72 acre site. "The value of the property "far exceeded the value of the business," he said.

The decision to close came last week, a day after negotiations to move the dealership to another location on Route 17 in Paramus fell through, Cerami said.

The 5.72 acre site has been sold to the Prestige Auto Group, which owns seven auto dealerships on Route 17 between Paramus and Mahwah, plus a Porsche dealership in Nanuet, N.Y.

Prestige has not said what it plans to do with the property.

Cerami's closing comes as Congress battles over a possible bailout for the auto industry.

By late Wednesday, Democratic leaders said an agreement during the lame-duck session of Congress seemed unlikely, even as the chief executive of GM told the House Financial Services Committee that collapse of the U.S. auto industry could lead to a loss of 3 million jobs within the first year.

Also on Wednesday, Rep. Bill Pascrell Jr., D-Paterson, a member of the House Committee on Ways and Means, introduced an emergency tax proposal to make sales tax and interest payments on car loans tax-deductible from Nov. 12, 2007, through Dec. 31, 2009.

The deductions would be limited to cars priced below $49,500 and would be available only to individuals with income of less than $125,000 and families with a combined income under $250,000.

The Pascrell bill "deals with the true root cause of the problem: consumer confidence has collapsed and nobody is buying cars," Appleton said. It will get people buying cars again from dealers and dealers will start buying cars again from manufacturers and manufacturers will have cash to invest in building cars and retaining jobs.

"It all starts with restoring consumer confidence and giving consumers a reason to go out and buy," he said.

The proposed legislation is the latest effort to boost sales that were down by 23 percent or more at each of the major automakers last month.

General Motors reported a 45 percent drop from October 2007, while sales at Ford were off by 30 percent, Toyota by 23 percent, Honda by 25 percent, Nissan by 33 percent and Chrysler by 35 percent.

Adjusted for population growth, October was GM's worst month of the post-World War II era.

The Cerami dealership, which also sold GMC and Isuzu vehicles, was started by Santo "Sandy" Cerami in Ridgewood in 1956, and moved to its current location 12 years later.

But the dealership traces its roots to the 1930s, when the senior Cerami opened Gulf and Amoco stations in Hackensack. He expanded into auto sales in the 1940s and, after World War II he turned to selling cars full time under the name Cedar Motors, Hackensack.

Santo Cerami died seven years ago at age 88.

E-mail: demarrais@northjersey.com

BonzoHansen
11-20-2008, 05:01 PM
There are 2 gm dealers around me gone in the past year. Hamilton Chevy on rt 33 and beacon olds on rt 130. The age of the small dealer is ending fast.

Stevoone your dealer can't have long to go.

NJSPEEDER
11-20-2008, 05:38 PM
I will have to take a drive through Hopewell and see how Malek Chevy is doing. I always liked that place, people were always nice even if people just stopped in to look or grab a brochure.

-Tim

firehawk1120
11-20-2008, 07:42 PM
i'm sure they are able to live just fine i'm not throwing a pity party for them right now. As soon as the economy swings around they will be back I'm sure.

camaroAL
11-20-2008, 07:49 PM
a buddy of mine left cerami a month ago in fear of this, guess he got lucky.

LS1Hawk
11-20-2008, 08:05 PM
Sad to hear. On the other hand, after Sifford closed, the owner opened up Grand Prize Cadillac Buick Pontiac GMC in Nanuet.

mc73nova
11-20-2008, 08:07 PM
Sad to hear. On the other hand, after Sifford closed, the owner opened up Grand Prize Cadillac Buick Pontiac GMC in Nanuet.

Yeah, that place is huge.

Jersyboyy
11-21-2008, 02:02 AM
Sucks places like this are closing up shop left and right. Heck im helping the owner move all his crap outta a shop in south river. Its an AWSOME old school speed shop and boy do these guys know their stuff. Thats just one more small old school shop with a massive amount of hard to find parts and knowledge thats gone.

maroman88
11-21-2008, 05:36 AM
tru we've lost 3 chevy and 4 ford dealers i know of in the area in the last year also

BigAls87Z28
11-21-2008, 07:21 AM
While its sad to hear, this is what you will hear more and more, at faster and more alarming rates.
But hey, there is a Walmart or an Aldi's opening up somewhere!

Stevoone
11-21-2008, 07:22 AM
There are 2 gm dealers around me gone in the past year. Hamilton Chevy on rt 33 and beacon olds on rt 130. The age of the small dealer is ending fast.

Stevoone your dealer can't have long to go.

I'm surprised we have been open this long. The 2 closest Pontiac dealerships to us closed in the past year, and the closest Cadillac dealer is either Colonial or FC Kerbeck. We picked up a few customers but the dealership doesn't do a whole lot of advertising for some reason.

Tsar
11-21-2008, 07:30 AM
While its sad to hear, this is what you will hear more and more, at faster and more alarming rates.
But hey, there is a Walmart or an Aldi's opening up somewhere!

You just can't let it go, can you :rofl: Aldi pays 70k and gives you a free car with all expenses paid. Way better than any dealer job anyway.

P.S that includes all the gas you could possibly use for business and pleasure! woohoo :lol:

BigAls87Z28
11-21-2008, 07:35 AM
You just can't let it go, can you :rofl: Aldi pays 70k and gives you a free car with all expenses paid. Way better than any dealer job anyway.

Wow, 70k and a car for every register clerk, stock person, and manager? Where do I sign!?!?!!?
WTF was I thinking? The return to greatness is not in keeping open dealers that have served communities for 50+ years, not supporting our manufacturing industry intact, ITS EF'ING ALDI'S!!

Im done...go on about your business.

Tsar
11-21-2008, 07:40 AM
Wow, 70k and a car for every register clerk, stock person, and manager? Where do I sign!?!?!!?
WTF was I thinking? The return to greatness is not in keeping open dealers that have served communities for 50+ years, not supporting our manufacturing industry intact, ITS EF'ING ALDI'S!!

Im done...go on about your business.

As stated before qualified people... You got a BA/BS, you qualify. If you do not, do not blame me for it if you were too lazy to go to college.

Hell being 22, right out out of college, making 70k, plus a company car with all the maintenance, repairs and gas paid for you is great no matter how you slice it. That's where diversifying yourself pays off, instead of being like all the other guys at the assembly line.

WildBillyT
11-21-2008, 10:26 AM
As stated before qualified people... You got a BA/BS, you qualify. If you do not, do not blame me for it if you were too lazy to go to college.

Hell being 22, right out out of college, making 70k, plus a company car with all the maintenance, repairs and gas paid for you is great no matter how you slice it. That's where diversifying yourself pays off, instead of being like all the other guys at the assembly line.

What exactly are they having you do in this job? Is it one of those deals where the salary is high until you realize that you are working a 60 hr week, thus dropping your adjusted salary per unit time? I know a bunch of people in that situation.

edpontiac91
11-21-2008, 10:46 AM
What exactly are they having you do in this job? Is it one of those deals where the salary is high until you realize that you are working a 60 hr week, thus dropping your adjusted salary per unit time? I know a bunch of people in that situation.

Yeah, I looked into it awhile back. As the Manager, you are the receiving clerk, register person, stock room person, maintenance man and you get 1 register and 1 stock person to help you out. It's also open 7 days a week and you'll be there about 60-65 of those hours. If you got a strong back and legs(both of which I do not have at this stage of my life)you might do OK, but don't plan on ANY sit down time during your shift!

Tsar
11-21-2008, 11:24 AM
Yeah, I looked into it awhile back. As the Manager, you are the receiving clerk, register person, stock room person, maintenance man and you get 1 register and 1 stock person to help you out. It's also open 7 days a week and you'll be there about 60-65 of those hours. If you got a strong back and legs(both of which I do not have at this stage of my life)you might do OK, but don't plan on ANY sit down time during your shift!

That's a manager, different job, does not require a degree and and pays between 55 and 80k I believe. Obviously you get 80k, after spending a few years as a store manager.

The position I was talking about is District Manager, there is a year worth of training involved. And training does include 16 weeks as a store manager, so yes you WILL bust your ass. You can choose to work 7 days a week, but you do make your own schedule so you can work three (as my gf will next week). Sometimes you work more, sometimes you work less. But as a trainee you work A LOT, and if you hear different that's BS. However, Aldi says that they will work you like a horse the first year right off the bat. They will make you run the register, and scrub the floor, but for 70k its not that bad. Where it gets hard is running the store, by yourself. There's no stock guy, or a guy who will help you - so if you are a girl things will be tough. But who here thought that they would just give 70k and a car to just anybody, you have to earn it.

After the training, you go into your DM training program where you shadow a DM and basically follow him/her for 6 months. After that is complete you get your own territory of about 4 or 5 stores, and well, do what managers do, manage, hire employees, help out, set up new stores. Aldi says that on average you will spend about 3 hours a day driving between your stores and checking out if everything is fine, if its fine, you can do whatever you want.

The training is brutal by most accounts, you can work 60 hours on a GOOD week, but on a bad week you will spend there a lot more time. But if you can get through it, it seems to be pretty good. As a DM you only have to work one weekend, you of course make your own schedule, and just keep up with the store. There is also a DM meeting once every 6 weeks I believe, the rest of the time is up for you to distribute.

P.S. and yes a store manager can make more money than a DM, at least initially. DM's get a salary increase every year, and after 4 years its promotion time to Dir. of Ops. or other 4 director position available within every district of Aldi. ( of course you have to have done good while a DM).

But yea store time is brutal, I talk to my gf all the time and she's a fan of it.

LS1Hawk
11-21-2008, 12:02 PM
...you get your own territory of about 4 or 5 stores, and well, do what managers do, manage, hire employees, help out, set up new stores. Aldi says that on average you will spend about 3 hours a day driving between your stores and checking out if everything is fine, if its fine, you can do whatever you want.

How do they go about assigning your territory? Your territory could be quite far from where you live if say there are no stores in your area, or the stores that are closest already have DMs.

Tsar
11-21-2008, 12:46 PM
How do they go about assigning your territory? Your territory could be quite far from where you live if say there are no stores in your area, or the stores that are closest already have DMs.

Well I do not know the process 100%, but from what I do know they ask you where do you want to work/train prior to hiring you. You pick a division, for example; Center Valley division in PA is responsible for Eastern PA and New Jersey. Technically they can stick you anywhere in the division, but they do consider where you live and try to accommodate that. Didn't work out with my girlfriend that way, she had to move to Brick, NJ for her training, and I THINK her territory will be in Southern Jersey when she finishes. So yea you might get placed somewhat far away from home, and with Jersey morning commute you would be better off if you moved closer to the store.

Technically she lives (her parents house) like an hour away from the store, but that would be impossible to get to in jersey traffic early in the morning, often times you have to be at work at 5 am too, so living far away is not that great either, unless you hate sleep.

As far as stores being too far apart, they tend to reassign them pretty often, at least to my knowledge. So you will not be stuck with one store in Sussex county and 3 more in Southern Jersey. That wouldn't be good for their business. :lol:

P.S. If memory serves me correctly they will pay the difference in the lease contract if you rent a place and have to leave the housing earlier than expected. I thought that was nice too.

Firebird67dude
11-21-2008, 05:35 PM
Well I do know that Cerami did have a early 4th gen TA there for mad long and one of there guys that drives the cars from the back to the front backed into it with a truck. It needed a new hood, headlight studd, bumper, rad, windseild washer stuff and they still wanted $6000 and if I remmeber correctly they wanted alot for it still.

BonzoHansen
11-21-2008, 05:53 PM
Well I do know that Cerami did have a early 4th gen TA there for mad long and one of there guys that drives the cars from the back to the front backed into it with a truck. It needed a new hood, headlight studd, bumper, rad, windseild washer stuff and they still wanted $6000 and if I remmeber correctly they wanted alot for it still.

Odd, dealers that are going out of business do that, must be related to what they get back for turning in inventory.

I tried to buy a brand new SLP Formula 350, IIRC around 1989 - I was in college. The car was at Brielle Pontiac on rt35 in wall. They would not budge off sticker, no way. 2 weeks later, they closed up shop.

Firebird67dude
11-21-2008, 06:04 PM
that was when I was like 17 or 18. I'm 23 now and then it was sitting a good yr or two before I looked at it and last I knew it was there in the same spot like 2 yrs ago.

maroman88
11-21-2008, 06:31 PM
that was when I was like 17 or 18. I'm 23 now and then it was sitting a good yr or two before I looked at it and last I knew it was there in the same spot like 2 yrs ago.

great american chevy had a red 96 TA for 2 years that didnt budget, my dad made a low ball offer after a year and a half and the salesman laughed at him

Firebird67dude
11-21-2008, 06:50 PM
great american chevy had a red 96 TA for 2 years that didnt budget, my dad made a low ball offer after a year and a half and the salesman laughed at him

Yea, that car was nosed. It had a alumninum cheese grater thingy holding the rad support.

twin99
11-24-2008, 10:21 AM
There is going to be a lot more dealerships closing.

The writing was on the wall way before the big three fiasco.

I was at a GM truck dealership during the Summer and sales were so low tumble weeds were blowing thru the showroom.

And they were still firm on asking crazy prices.