I don't understand GM....

[Frosty]

So I see a commercial for the Corvette, a car GM barely makes any money on....a car that's really set for a niche market...yet I've YET to see a commercial for the Camaro, a car that has a broader audience.

I don't get it....

[greenformula92]

i agree...all though the commercial was good if you talking about the one just aired during the all star game

[Frosty]

Yeah, the ZR1 commercial? It was pretty cool but they don't even mention ZR1.

Who cares about the 'vette, it's a car that been declining in sales for the last 4 yrs I think and GM barely makes a buck off of them....push the damn Camaro(even if the Corvette is leaps and bounds better than it, who cares).

[greenformula92]

i get what your saying, i don't know why they don't push the camaro.....ford pushes the hell out of the mustang and look at thier sales. wait till the 2012 commercial come out with the new 5.0 with HP numbers to match the camaro

[BonzoHansen]

It's all brand recognition. That is why they make 'halo' cars.

Besides I saw 2 chevy commercials during the pre game

[Frosty]

It's all brand recognition. That is why they make 'halo' cars.

Besides I saw 2 chevy commercials during the pre game

I get that but why not push the Camaro? A car that brings in higher margins and appeals to a broader base? I've seen Challenger commercials, a ton of Mustang commercials and not a single Camaro commercial.

Am I way off here for thinking GM is dropping the ball....again?

[BigAls87Z28]

Corvette is a halo car. While Corvette sales have dropped, its still the best selling car in its class.

Camaro has been #1 for the last year or so in sales. The new Corvette and Regal commercials are some of the first stuff done by the new head of marketing for GM. He's been at the helm for a month or so now, so give it time. He reversed a lot of the previous persons moves on letting go certain marketing companies and retaining others.

BTW, Corvette brings in profit, but at 35k units a year, its not in massive amounts when compared to the trucks/suv's.

Not sure if Camaro is in the black yet, but they are seeing high transaction prices as most are highly optioned V6 or SS mdoels.

[LTb1ow]

They should make a reality show of the life and struggles of the Camaro fanboi, BiGal.

[Frosty]

Yeah, I saw the Regal commercial. I REALLY like this car. I've yet to drive the one we have but it really is a sharp car.

[BigAls87Z28]

It is a cool car. I really, really...REALLY want to get my hands on a turbo car soon. I really hope I can.

[Slow-V6]

Maybe Gm thinks that since the Camaro was in 2 of the biggest movies of the past decade that it doesnt need to run comercials for it. Thats what I think. The Mustang has the comercials and they tried to star the mustang in the new knight rider but that show tanked. I see camaro toys everywere and also see camaros everywere. I think its doing just fine.

People care about the vette. Its an icon. Thats how they get you to come in. I bet you alot of people who go check out the Vette end up with a Camaro instead. Maybe because its cheaper or what not. I went to the dealer by me to check out the Z06. Afterwards I checked out the new camaro.

[Slow-V6]

I've seen Challenger commercials, a ton of Mustang commercials and not a single Camaro commercial.

?

Would you rather see Camaro comercials or have it star in a summer blockbuster?

[Frosty]

Would you rather see Camaro comercials or have it star in a summer blockbuster?

I could care less about the movies, saw the first Transformers movie, haven't bothered since.

I still don't understand why there isn't at least a quick commercial for it...the sales WILL cool down...and now that Ford is pushing the new V6 Mustang and it's power/fuel economy some people are starting to look at it. I'm on a bunch of different sites that aren't car specific and some people have no idea what the new Camaro brings, they only know what the new Mustang brings due to the commercials...there's something to be said about that.

[Slow-V6]

I could care less about the movies, saw the first Transformers movie, haven't bothered since.

.

But the hudreds of millions of people who saw the movies do. Makes me wonder how many camaros were bought because of the movies?

[Frosty]

Probably as many CTS's after them being in Bad Boy's 2 and The Matrix Reloaded.....

[BigAls87Z28]

CTS sure wasn't the main character in a major motion picture. I agree that Chevrolet needs to talk about the camaro. But I doubt that they will with the two new stars showing up, Cruze and Volt.

[Slow-V6]

CTS sure wasn't the main character in a major motion picture. I agree that Chevrolet needs to talk about the camaro. But I doubt that they will with the two new stars showing up, Cruze and Volt.

I think if the Camaro is still the star in the new transformers movie it will still sell the way GM wants it to. And there were a ton of Transformer 7 eleven comercials that had the bumble bee Camaro in it while the movie's were out. Its not like it doesnt have any publicity. I also hear a bunch of camaro comercials on 610 WIP and you also see it on the ones with Howie Long.

[Frosty]

Like I said, I'm on a few different other non specific car sites and people can talk about the Mustang because the saw it on the commercial(s)....just saying that GM should follow that...

Now that the Mustang is finally packing some power in both trims it's time GM gets their accomplishments out there instead of leaving it up to Motor Trend and a few movies to show off the car.

Just my opinion, I'm by no means a marketing major or a wiz but it just seems like common sense.

[Slow-V6]

I might see 5 2010-2011 Mustangs a day and they are all V6's and I always see about 10-15 new camaros. I understand you are worried about the car not getting comercial time. I would like to see comercials also but to me it seems the car is outselling the new mustang. Thats something the camaro hasnt done in a very long time if ever.

[Frosty]

Oh I hear ya, the Camaro is selling well right now...but how long will that last? Resting on what happens right now can hurt you in the future(GM knows that ALL too well lol).

[WildBillyT]

I might see 5 2010-2011 Mustangs a day and they are all V6's and I always see about 10-15 new camaros. I understand you are worried about the car not getting comercial time. I would like to see comercials also but to me it seems the car is outselling the new mustang. Thats something the camaro hasnt done in a very long time if ever.

The thing is that GM needs to follow a media mix type model for marketing the new Camaro. For cars like the Buick Lacrosse and ZR1 the type of people buying them will be primarily watching TV for entertainment, so spending a lot on commercials makes sense. For the Camaro, the type of people in its target market do other things in their spare time as they are younger. So an online marketing campaign, contests, Facebook ads, etc will suck up some of the commercial budget. However, there still needs to be SOME Camaro commercials out there. Just not an all-or-nothing type campaign.

But GM, although not bankrupt, is still broke-ass. So they can't do much MR to figure it out.

[LS1Hawk]

While social media/online marketing has an impact, at the end of the day we are all couch potatoes and TV is still the largest advertising medium. I agree that while the Camaro is selling like hotcakes right now, it will cool off eventually. You see a Mustang commerical on just about every major network almost anytime of day. Advertising like that is what made the Mustang the most appealing pony car to young and old all these years. And that new Challenger commerical with George Washington driving it into battle against the redcoats is absolutely brilliant, makes the car take on a whole new life and gets people excited over it. Camaro should not have to lose momentum.

[Knipps]

I've seen Camaro commercials for the V6, nothing for the SS. Although I'm sure that's Tony's main complaint.

[Frosty]

I've seen Camaro commercials for the V6, nothing for the SS. Although I'm sure that's Tony's main complaint.

Really? What channel(s)? I've yet to see anything...then again I'm half Polish so I might have seen them but just can't remember. :D

[sweetbmxrider]

i tell you what, i'm sick of these stupid toyota is awesomely reliable commercials

:-x

[Frosty]

But but but they're spending a million dollars an hour to ensure we're safe and their quality is top notch.

Riiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiight

[sweetbmxrider]

commercials fix sticky throttles, eh?


:-?

[Frosty]

I wouldn't doubt the general public thinks so.

[12secondv6]

GM dropped the ball again??? :rofl:

Ford is dominating the camaro vs stang vs challenger in marketing
Dodge is following in 2nd with the recent cool commercials

Camaro is non existent.... you can't even really say the one with Tony is for the camaro... isn't it for some cleaning product? All I remember from the commercial is Tony had a couple shiney cars in it

[NastyEllEssWon]

the mustang owns the new camaro in every segment. this reminds me of the late 90s when all you saw was mustang commercials and never an fbody one, well maybe one rarely but damn gm sucks. they couldnt even sell a new camaro to al.

[SteveR]

I might see 5 2010-2011 Mustangs a day and they are all V6's and I always see about 10-15 new camaros. I understand you are worried about the car not getting comercial time. I would like to see comercials also but to me it seems the car is outselling the new mustang. Thats something the camaro hasnt done in a very long time if ever.

A lot of it is market areas. GM seems to be doing well here, but in a full year in Kansas City, I only saw two new Camaros. It's all Mustangs and Ford and Dodge trucks. Hell, I think I only saw under a dozen F-Bodies total out there.

[creeper]

Didn't read many of the posts, but look at the Lexus commercials. I've seen the LFA one (their new $370k supercar) more times than I can count. They're not actually trying to sell that specific car, just the brand.

[deadtrend1]

the mustang owns the new camaro in every segment. this reminds me of the late 90s when all you saw was mustang commercials and never an fbody one, well maybe one rarely but damn gm sucks. they couldnt even sell a new camaro to al.

i distinctly remember the Ferrari eating Trans AM

http://www.youtube.com/watch?v=HDmGJgSEhrs&feature=PlayList&p=2992FBFD0F1B8FEA&playnext_from=PL&index=0&playnext=1

[NastyEllEssWon]

hence the ''one rarely''

[LTb1ow]

GM makes some pretty god awful commercials.

[Frosty]

Case and point.....ended up with 4 people asking me about the new Regal today on the phone because they saw the commercial

Just sayin'...

[BigAls87Z28]

Yeah, but based on Camaro's sales numbers...doesnt seem like dealers are having to tough time selling them.

[Frosty]

That's funny that you mention that though, the Chevy dealer close to me has had the same 6 Camaro's on his lot for the last 6 months, maybe they're not budging on the price?

I think the point some of us are trying to make is why rest now? Sure, sales are good because it's a new car...that will fizzle...why need keep up the buzz?

[sweetbmxrider]

Sales mean nothing without commercials!!!!!!

[LTb1ow]

Sales mean nothing without commercials!!!!!!

No pal, I think its commercials mean nothing without the sales to back them...

[BigAls87Z28]

That's funny that you mention that though, the Chevy dealer close to me has had the same 6 Camaro's on his lot for the last 6 months, maybe they're not budging on the price?

I think the point some of us are trying to make is why rest now? Sure, sales are good because it's a new car...that will fizzle...why need keep up the buzz?

Not saying that they wont, Im sure we will see more and more, but its really a matter of importance.
What is more important right now? Trying to increase Buick's traffic and get people to realize the new Regal, or spend that money on telling people the Camaro is a muscle car. Thats one thing I find funny about people's attraction to the Mustang or Challenger commercials. The Challenger one is...well...odd?
Mustang commercial is good, and drives home the new V6, not the 5.0. I dont think you will see much of a 5.0 commercial from Ford.
I think with the new guy in charge of marketing, we are gunna see a much different approach to commercials. The guy they hired, he had been approached by GM before, but Joel Ewanick wanted total control of GM's marketing, with no one else's hands in it. He was actually hired by Nissan and worked there for less then a month till GM caved and told him he could have total control, and he came on board and started to fix everything that was fugged up before he got there.
Joel Ewanick is the guy that led Hyundai and Kia into two of teh fastest growing brands in the world.

[CJDZ24_Z28]

Corvette is GM flagship car. The Camaro may be selling well now and have a ton of history but i'm pretty sure the Corvette wouldn't get discontinued for 8 years.

[Frosty]

Not saying that they wont, Im sure we will see more and more, but its really a matter of importance.
What is more important right now? Trying to increase Buick's traffic and get people to realize the new Regal, or spend that money on telling people the Camaro is a muscle car. Thats one thing I find funny about people's attraction to the Mustang or Challenger commercials. The Challenger one is...well...odd?
Mustang commercial is good, and drives home the new V6, not the 5.0. I dont think you will see much of a 5.0 commercial from Ford.
I think with the new guy in charge of marketing, we are gunna see a much different approach to commercials. The guy they hired, he had been approached by GM before, but Joel Ewanick wanted total control of GM's marketing, with no one else's hands in it. He was actually hired by Nissan and worked there for less then a month till GM caved and told him he could have total control, and he came on board and started to fix everything that was fugged up before he got there.
Joel Ewanick is the guy that led Hyundai and Kia into two of teh fastest growing brands in the world.

Time will tell I guess. The pony war has been reignited IMO...GM gave Ford a nice jab to the chops and Ford gave one right back with the '11 Mustang. I just hope GM doesn't rest since the Camaro is on top for now, mark my words...the new Mustang WILL eat into Camaro sales soon...

Al, what kind of incentives is GM giving, if any, on the new Camaro? Ford is doing 0% on the Mustang.

[sweetbmxrider]

i think gm's jab back is.....z28 :twisted:


and here's this http://www.camaro5.com/camaro-commercial

i think gm is trying to represent themselves as a family company though with a family of cars. thats why they show most of their models in most of their commercials. most car companies have been doing this too. just an observation.

[Frosty]

i think gm's jab back is.....z28 :twisted:




At the Cobra, sure....not at the GT or V6.

You're right about your other point. For a car that got so much buzz and now a ton of factory support I'd just like to see a bit of advertisement that's all....getting tired of seeing the damn Mustang commercials lol

[Slow-V6]

I drove today from my house in Blackwood NJ to a lab in Allentown PA to a hospital in Hershey PA and now just got home. I saw 13 New camaros and 4 new Mustangs on the road. No challengers.


If I were to sell a car I think I would rather have it star in 2 of the biggest movies of the past decade then to have it on TV. People will remember the camaro more for it being in the Transformers movies then being in a comercial. Thats just my opinion. I know pretty much every show I watch I DVR it so I skip the comercials. I havent watched a comercial since the superbowl.

[LS1Hawk]

The Challenger [commercial] is...well...odd?

Odd? No. Unique? Yes. When you think about the Revolution, what do you feel? Pride and honor to be an American. What was the Revolution about? Freedom. What do pony/muscle cars represent? Freedom and the American spirit. You don't even see the car until halfway through the commercial (http://www.youtube.com/watch?v=JMRMW1FXSHw). All those emotions are stirred and then get translated to the Challenger...emotions that Americans haven't felt for American cars in a long time.

[greenformula92]

in all honesty its GM repeatring itself. the camaro is priced above the mustang again, its gotten less commercial time again.

if GM really wants the camaro to take off they need to find a way to make it a little cheaper, within the sticker price of the mustang. i remember looking at an 05 mustang GT (back in 05) with minimal frills. i think the only options it has was power windows locks and the mach 460 sound system and it was going for 24,900.

i know the prices have come up but lets face it, the 2012 mustang is going to have the same numbers, the same trans options, and a cheaper price tag.

I think GM shuld have went back to the F-body platform instead of borrowing the GTO platform. IFS is what is driving the price up. if i could get a no frills camaro SS for around or under 28k i would buy it. and so would a lot of other people. now yes they are selling like hot cakes for the most part. lets just remember its first year hype. it what happens next year thats really going to decide the fate of the camaro. GM needs to bring down the price and advertise it. to me the camaro is way more desireable then a mustang...but not everyone can afford that extra 4 or 5 grand

[BigAls87Z28]

At the Cobra, sure....not at the GT or V6.

You're right about your other point. For a car that got so much buzz and now a ton of factory support I'd just like to see a bit of advertisement that's all....getting tired of seeing the damn Mustang commercials lol


Camaro has no incentives or any special pricing. Most of GM's new cars have nothing on the hood, and they are moving very well.


Odd? No. Unique? Yes. When you think about the Revolution, what do you feel? Pride and honor to be an American. What was the Revolution about? Freedom. What do pony/muscle cars represent? Freedom and the American spirit. You don't even see the car until halfway through the commercial (http://www.youtube.com/watch?v=JMRMW1FXSHw). All those emotions are stirred and then get translated to the Challenger...emotions that Americans haven't felt for American cars in a long time.


That is a big stretch. Rockets and Corvette, thats cool. But having George Washington drive into battle in a Challenger...the only emotion it spurs in me is humor.
A car build by a division who is owned by an Italian company, who builds the cars in Canada...dont feel a lot of "American" in it, sorry.
I like the Jeep Grand Cherokee commercial better.


in all honesty its GM repeatring itself. the camaro is priced above the mustang again, its gotten less commercial time again.

if GM really wants the camaro to take off they need to find a way to make it a little cheaper, within the sticker price of the mustang. i remember looking at an 05 mustang GT (back in 05) with minimal frills. i think the only options it has was power windows locks and the mach 460 sound system and it was going for 24,900.

Now look at the Mustang GT. Starts at 30k, like the Camaro SS.
Camaro is taking off, and beat out the Mustang in sales. Now that Mustang has 0% and some cash on the hood, they are selling out of all thier left over 2010's.

i know the prices have come up but lets face it, the 2012 mustang is going to have the same numbers, the same trans options, and a cheaper price tag.

I think GM shuld have went back to the F-body platform instead of borrowing the GTO platform. IFS is what is driving the price up. if i could get a no frills camaro SS for around or under 28k i would buy it. and so would a lot of other people. now yes they are selling like hot cakes for the most part. lets just remember its first year hype. it what happens next year thats really going to decide the fate of the camaro. GM needs to bring down the price and advertise it. to me the camaro is way more desireable then a mustang...but not everyone can afford that extra 4 or 5 grand

IFS is driving the price up? Camaro has always had IFS. I believe you mean IRS.
You cant get into a bare bones Mustang GT with a solid rear for 28k.
Camaro does not need to be dropped in price. For the equipment you get in the SS, its a great deal.

[greenformula92]

IFS is driving the price up? Camaro has always had IFS. I believe you mean IRS.


i meant IRS....the keys are close and i got a few it me....and i have yet to see a new SS priced at 30k....the lowest ive seen is 33900

[BigAls87Z28]

Well, whats on the floor and MSRP are different. Im going, like you are, by MSRP.
GT 5.0's and SS's are priced within a few hundred bucks of eachother.
2011 could be Mustang's year to pull it back out, and in 2012 Camaro gets a MCE with an all new interior and a Z28 along with a vert version. Also we will probably see a few other changes in steering, etc etc.
Challenger will also step up with the new Pentastar 3.6 DOHC V6 to catch up to the Mustang and Camaro's base plant, and the top end hemi goes to 6.4.

[LS1Hawk]

A car build by a division who is owned by an Italian company, who builds the cars in Canada...dont feel a lot of "American" in it, sorry.

They are still an American brand. I mean seriously, when Daimler owned Chrysler, did anyone think of them as a German car company? And besides, the UAW owns a bigger chuck of Chrysler than Fiat, about 68%. So there's still plenty "American" left in them :lol:

[WildBillyT]

They are still an American brand. I mean seriously, when Daimler owned Chrysler, did anyone think of them as a German car company? And besides, the UAW owns a bigger chuck of Chrysler than Fiat, about 68%. So there's still plenty "American" left in them :lol:

Yeah, kind of similar to Lambo not being an Italian brand.

[SteveR]

Yeah, kind of similar to Lambo not being an Italian brand.

And Budweiser not being an American beer.

[Tsar]

I could care less about the movies, saw the first Transformers movie, haven't bothered since.



Case and point.....ended up with 4 people asking me about the new Regal today on the phone because they saw the commercial

Just sayin'...

*facepalm*

As far as the topic goes, yes GM needs more commercials, hopefully the ones that aren't just lies. Case in point, *cough* Frosty *cough*, "we have repaid all the loans" BS :lol:

[LTb1ow]

Wait a minute, GM didn't repay the loans? Now that's just crazy, I mean look at toyota spending a million dollars an hour!

Car companys wouldn't lie to us.

[Frosty]

*facepalm*

As far as the topic goes, yes GM needs more commercials, hopefully the ones that aren't just lies. Case in point, *cough* Frosty *cough*, "we have repaid all the loans" BS :lol:

LOL, I could never remember if it's case and point or case in point...blah...whatever....you understood WTF I was saying :rofl:

[BigAls87Z28]

Speaking of a Camaro commercial, I keep hearing that Bullet for my Valentine song, "Your Betrayal". The opening min would make for a great background song for a commercial, but again....do you need an ad with heavy drums and guitars, with tire smoke, to tell you the Camaro is a muscle car?

[NastyEllEssWon]

Speaking of a Camaro commercial, I keep hearing that Bullet for my Valentine song, "Your Betrayal". The opening min would make for a great background song for a commercial, but again....do you need an ad with heavy drums and guitars, with tire smoke, to tell you the Camaro is a muscle car?





lol if you think thats ''heavy'' then you need to listen to some better music.

[BigAls87Z28]

Thats heavy for a commercial.

[NastyEllEssWon]

http://www.youtube.com/watch?v=_Yr5rn3Sv_4




id rather see a camaro commercial set to that. nothing drives the point harder.

[Frosty]

Nasty, I hope you're just being your typical sarcastic you and giving Al a hard time. :rofl:

[bandit88]

....do you need an ad with heavy drums and guitars, with tire smoke, to tell you the Camaro is a muscle car?


not to tell me its a muscle car...... just cause tire smoke and heavy drums are hott.:rofl:

[LTb1ow]

They should set the camaro Z28 commercial to raining blood by Slayer. :twisted:

[Frosty]

Angel of Death would work too. :D

[sweetbmxrider]

slow ride - foghat

[Frosty]

slow ride - foghat

We're talking about the new Camaro, not Matt's car. :D

[BigAls87Z28]

Yeah probaby not a good idea on any sort of heavy crap like that

[NastyEllEssWon]

Yeah probaby not a good idea on any sort of heavy crap like that





its better than no commercial. OOOOO ZING! :nod:

[Frosty]

its better than no commercial. OOOOO ZING! :nod:

Dude, that music would make people think Satan himself built the car :rofl::rofl::rofl:

[BigAls87Z28]

Apparently no commercial is doing better then the ones that have commercials.

[sweetbmxrider]

Double zinggggggggggg!!!!!!!!!!!!!!!

[NastyEllEssWon]

Apparently no commercial is doing better then the ones that have commercials.




lol thats only because gm made everyone wait 8 years for a product that was still flawed at launch. we'll see in the next few years if it has the same strength and staying power as the stang.

[CJDZ24_Z28]

Wait a minute, GM didn't repay the loans? Now that's just crazy, I mean look at toyota spending a million dollars an hour!

Car companys wouldn't lie to us.

GM has repayed

[Frosty]

GM has repayed

Sure about that?

[FlyingDutchman]

i think gm's jab back is.....z28 :twisted:


and here's this http://www.camaro5.com/camaro-commercial

i think gm is trying to represent themselves as a family company though with a family of cars. thats why they show most of their models in most of their commercials. most car companies have been doing this too. just an observation.

Just watched that commercial, at first i was liking it, then it hit me... the engine noises are from other youtube videos LOL

for example in the vid you provided, 0:02-0:10 are the same as this video featuring a 2000 Camaro SS w/ MS3 cam etc etc http://www.youtube.com/watch?v=1GpzCrzT7iQ

skip to 1:22 - 1:33 and compare for yourself.

[Featherburner]

Back when GM did do commercials.:wink:

http://www.youtube.com/watch?v=NMFYWb5QIcM