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-   -   Did you just say "Chevy" (http://www.njfboa.org/forums/showthread.php?t=51772)

iroc86NJ 06-09-2010 09:47 PM
Did you just say "Chevy"
 
Check out this nonsense.

http://wheels.blogs.nytimes.com/2010...ny-other-name/

Sometimes marketing departments need a reality check....the word "Chevy" is not hurting the brand. I'm going out on a limb here, maybe selling cars based on a 20+ year old chassis (i.e. the W-Body Impala) are what is really hurting the brand.

Knipps 06-09-2010 09:50 PM
eh, they're trying something different. I doubt it'll make much of an impact though

BigAls87Z28 06-09-2010 10:31 PM
Quote:
Originally Posted by iroc86NJ (Post 709327)
Check out this nonsense.

http://wheels.blogs.nytimes.com/2010...ny-other-name/

Sometimes marketing departments need a reality check....the word "Chevy" is not hurting the brand. I'm going out on a limb here, maybe selling cars based on a 20+ year old chassis (i.e. the W-Body Impala) are what is really hurting the brand.

Impala outsells the brand new Ford Taurus. Sure, most are fleet sales..but Impala still outsells it.
Impala is not the problem. That car is on the way out. GM's core brands are seeing sales increases

V 06-10-2010 10:39 AM
i know they are trying to distance Cadillac from Chevrolet... but that i understand

1994lt1 06-10-2010 11:24 AM
I'm sure Louis Chevrolet wouldn't mind...

Knipps 06-10-2010 12:16 PM
From facebook:
Quote:
Hey fans! Just want to reassure everyone, we are not "killing" Chevy as is being reported in some circles. In fact, we like when people call us "Chevy!" It reflects 100 years of history and connection with the American people. We do have to remember that Chevrolet is one of the fastest-growing automotive brands globally. Going forward, we will consistently use "Chevrolet" but you can free to say "Chevy" :)

Savage_Messiah 06-10-2010 01:28 PM
Yeah, and also

http://wheels.blogs.nytimes.com/2010...poorly-worded/

iroc86NJ 06-10-2010 01:47 PM
I guess the marketing Dept. is in CYA mode now.

BigAls87Z28 06-10-2010 02:10 PM
So people have a problem with Chevrolet to be called Chevrolet? Yikes. They don't care what you call it but they will call it Chevrolet. Big deal? No.


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