1QWIKBIRD |
03-12-2011 03:26 PM |
The NFL is making BILLIONS of dollars selling a unique and specialized product. The players know this and are fighting to get as big a slice of that pie as possible. The owners are fighting to retain as much of that pie as possible. The numbers are sickening to an average working guy. It is not a case where there isn't enough money and one side is asking the other to give up something to remain liguid/solvent/profitable. There are obscene amounts of money being made and they just aren't sure how to share it.
Both sides need each other. History has taught us that without premier level talent, the NFL is nothing more than a sideshow (scab games in 1983) and even premier level talent needs the structure, history, brand recognition and marketing power of the NFL (arena league?, nfl europe?, canadian football?, usfl?). The NFL has taken full advantage of that by selling lucrative TV deals, marketing deals, licensing deals etc. based on having premier level talent. The players (premier level talent) see all this cash and are now looking to do the same thing, they are wanting to sell their premier level talent at the highest price the market will bear. If the market will bear it, good for the players. Or the players can go start their league? Or the owners can go populate their rosters with new players? Neither of those have worked in the past, nor would they work now.
We'll see how strong that union is when players start missing paychecks in September. I would love to see them strike, lose the entire season and then we can watch them figure out how to share the humble pie. Now that would fun. Mock fantasy drafts could be based on which players go bankrupt first or maybe which owners can't keep up with stadium payments? Then they'll all realize how they killed the golden goose.
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