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BOOK by Cadillac
http://media.cadillac.com/media/us/e...llac-book.html
$1500/month, free caddy's delivered to you...... |
Nice idea. I'm sure it will fit the needs of certain folks. The variety is nice too.
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Insurance included, which was interesting.
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Imagine driving a CTS-V year round, except being able to jump into an Escalade for the winter months, or just having a 7-seater at your beck & call for that occasional group trip. The unlimited mileage thing has me perplexed though--there's got to be a catch there. |
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Only available in NYC at the moment, but the plan is that it is available nationwide. If you travel, say, to California, you could have a CTS-V waiting for you at the airport. :)
I read you could change 18 times, actually. Also interesting is that they include detailing services. |
Hypothetically, let's run with the vacation idea.
Say you take a $600ish/month payment, tack on another $200-or-so in insurance costs, and go on vacation & rent a nice car for 7 days at $100/month. That's your break-even point right there. Doesn't seem so outrageous. |
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Edit: I've actually been thinking about doing this anyway with my CTS, if it would qualify. I have a buddy that would force himself to Uber enough per month to pay his monthly car payment. |
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Also, the $600ish number I threw out earlier obviously wasn't meant as a CTSV lease figure. It was meant to cover a typical luxury car lease payment (E-class, 5-series, etc), and argue that perhaps a single, young-exec could justify this mindset after considering those numbers. For S&Gs, I reached out to Grifter for an average lease quote. I figured it would have been in the $800-$1,000 range, but he said they're currently leasing for $1,000/mo with 3-5k down. |
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Escalades sticker for 95+, being a platinum level as they said...
This is very interesting and nothing has come across my desk about it yet... |
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There's an office that has a board that shows every customer who is leasing from us, the type of vehicle and the payment. Every 2015+ Escalade is at least $850 a month, with quite a few being $1,000+. Seems like a pretty sweet idea if you have the cash but I can't help but think it's just going to make it harder for me to make money. People don't buy cars anymore, everyone leases. They have a Premium Care service that includes free LOF's and filters until 50K. It just conditions the customer to not spend money. I'm curious to know where my profession is in the next 5, 10, 20 years. Oh snap! Sorry for the rant :mrgreen: If I find out anymore info about this BOOK program I'll post it up. |
the future of automobiles is going to be very interesting to say the least.
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