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at teh same time gm is makign all these moves to try to change caddy into a sport/luxary company and saturn into a non-econobox brand gm is forcing their own market share.
once upon a time there was a clear progression through teh gm brands. but since the 80's they have started to cross market so many of teh exact same vehicle under so many banners that teh identity of each brand has nearly vanished.
other than pontiac keeping most of it's "excitement" division image there is really no distinction between most of teh marks. pontiacs big marketing mistake seems to be pricing themselves out of their own market for teh most part.
buick jsut got lost with a stale image somewhere in between olds and pontiac. with no unique model or advertising campaign they really have no place to go but down.
gm is managing to kill itself one nameplate at a time by not letting teh brands compete with each other. competition is healthy between marks when sharing platforms. it creates a distinct image for each brand that people can grab a hold of. that is not true of teh generic marketing that gm uses today. [/rant]
later
tim
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