something about that old saying "if it sounds too good to be true..." this one smells a bit like that. they are playing with the numbers somehow and you can be certain that a dealer (if it's through them and not the factory) will be robbing you blind on any "program" that gets advertised.
always take someone with you whenever you go car shopping, even if that person just sits there and says nothing the whole time. they can be making mental notes about the conversation and pull you aside any time it sounds like you'll be getting screwed. further, always say you have to talk it over with your significant other. there is nothing the dealer can do about that, other than offer to call him. that's when you tell them that he's an over-the-road truck driver who is away on assignment right now, but he'll be back in a few weeks (if you feel uneasy about the situation) 8)
years of working as a car salesman - i've heard just about every excuse known to man why they couldn't buy that day (yet most did as long as it appeared that i sweetened the deal a bit). no, i am not happy about having been a car salesman, but it does give me unique insight into the operation that few people get to observe on a daily basis. remember that, too, that as "prepared" as you are, how often do you go shopping for a car? the person across the desk from you has to be there everyday...
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JSFBOA
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