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Originally Posted by Rob WS6
Heres a scenario:
Someone wants a sports car. They dont like the Camaro, they think the Mustang is ok, but they love the Firebird. Well the Firebird no longer exists, so what do they buy? The Mustang, and GM loses a sale.
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if you can find some way to show that enough units could possibly be sold to justify all of the product development, tooling, assembly line development, and marketing of two cars in the same segment please let us know.
the system does not work based on getting every possible sale. it is based on moving the most units with at the lowest possible costs and maximum margain.
if you think jsut offering a firebird along with the camaro woudl do anything to hurt the mustang you are mistaken. even at the peak of f-body popularity the mustang moved nearly as many units as the camaro and firebird combined. subtract out the extra expense of all the double stamping and assembly facilities and you can see why the mustang is much more profitable for ford than the f-body ever was for GM.
it isn't a lack of love for the firebird that prevents it's return. it is freshman level economics.