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Tsar, you may want to know that Chevrolet holds a higher initial quality rating than Toyota.
maybe some of you also missed the increase in market share that hyundai and kia both took when they started comparing their cars to vehicles that cost $10k+ more. it speaks to value, not quality or doo-dads. it is more to win over the shoppers who like the style of the more expensive vehicle but are in the market for a more economical solution.
if you don't think it is a legit advertising angle there is a certain chrysler product that is styled very much like a bentley, but at 1/6th the price that is stealing all kinds of market share right now.
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