Quote:
Originally Posted by qwikz28
on the other hand, i can barely distinguish the old g35 from the new one and they have no problem selling old ones or new ones. MB had a 6 month wait on the CLK the year they were planned for redesign.
|
thats a great point, certain car companies have amazing customer loyalty. MB is one, BMW is one, and Subaru is another. I think what it is is that the customer feels like they are apart of something, unlike Ford, where you fee like you're ordering a burger at McDonalds and you're done. The aforementioned companies show interest in their customers, organize local and national events, send out news letters, etc., whereas Ford does nothing, except maybe get your name wrong on your paperwork and take forever to fix it and do so with an attitude. Because of manufacturer involvement in their customers lives, they build a large loyal customer base that trusts the companies choices and continues to purchase their products. They understand that money spent on marketing and events will return from cars purchased in a much greater amount. For some reason American car manufacturers dont really get that.