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I don't think they have alienated any potential customers. They get to throw a shiney, flashed up special edition out there with the closest thing they have to a name that is recognizable to the masses. Having a few people who drive and shop two doors upset about a badge on a four door doesn't really cost you anything.
Unless the offended shopper in question needs and desires a G8 GT and is so desperately loyal to the old Firehawk as to skip the warranty covered performance upgrades they want, then it could cost them a good dozen sales a year.
Take a niche car, make a niche special edition, and you are left with a very small target audience. Internet hype one way or the other isn't going to do much to bother such a select group of potential shoppers.
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