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Originally Posted by BigAls87Z28
Still not sure how they came up with the values of these companies?
Toyota does make a lot, but BMW as #1 still perplexes me. Id have to look at the numbers, but Id say that the Camry probably outsells the whole BMW brand in America.
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This isn't based on some sales numbers, clearly Microsoft would annihilate Apple if that was the case, not to mention market share.
This is about the most recognizable trade marks, and their power. When apple makes a new product, BAM - they sell it no matter how bad it is - that's brand power, I've heard numerous people say that they will buy the iPad solely based on the fact that apple made it, that's 100% brand power and nothing else. Take McDonalds for example, you will recognize their brand/trademark anywhere in the world, and if you're stuck in some no name Tibet village that trademark will bring in the business because you know what you will get once you step inside their establishment. And may god have mercy on your soul if you actually try to infringe on one of these trademark.
I'm sure they have some top secret formula how to figure this out, just like the BCS..