[NastyEllEssWon]

Originally Posted by Tsar

This isn't based on some sales numbers, clearly Microsoft would annihilate Apple if that was the case, not to mention market share.

This is about the most recognizable trade marks, and their power. When apple makes a new product, BAM - they sell it no matter how bad it is - that's brand power, I've heard numerous people say that they will buy the iPad solely based on the fact that apple made it, that's 100% brand power and nothing else. Take McDonalds for example, you will recognize their brand/trademark anywhere in the world, and if you're stuck in some no name Tibet village that trademark will bring in the business because you know what you will get once you step inside their establishment. And may god have mercy on your soul if you actually try to infringe on one of these trademark.

I'm sure they have some top secret formula how to figure this out, just like the BCS..

thats not the best analogy to help things along in this conversation...cause everyone knows the bcs is flawed