Corvette is a halo car. While Corvette sales have dropped, its still the best selling car in its class.
Camaro has been #1 for the last year or so in sales. The new Corvette and Regal commercials are some of the first stuff done by the new head of marketing for GM. He's been at the helm for a month or so now, so give it time. He reversed a lot of the previous persons moves on letting go certain marketing companies and retaining others.
BTW, Corvette brings in profit, but at 35k units a year, its not in massive amounts when compared to the trucks/suv's.
Not sure if Camaro is in the black yet, but they are seeing high transaction prices as most are highly optioned V6 or SS mdoels.
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2/20/2013: They Day the ****s Stopped
Last edited by BigAls87Z28; 07-13-2010 at 09:29 PM.
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