Quote:
Originally Posted by sweetbmxrider
 Another Fram sponsored video endorsing a Fram product  |
Honestly? I know the beginning is pretty commercial but the actual video simply explains why we use it, how we test it and who else uses it. We have made 2 billion filters this way since 1961. If it didn't work, we wouldn't be in business.
It is pretty sad commentary when the only thing our competitors can do for advertising is to "slam fram". Would you buy an F body because GM used ads that said "the mustang really sucks"? Really should taking the high road and explaining why their product is better. Purolator advertises efficiency ratings based on 25 micron size even though all major automakers recognize it is particle sizes in the 10-20 micron range that are most harmful to engine wear. FRAM tests to the 10-20 micron size and advertises efficiency based on that particle size. Any filter is good at removing bowling balls from your oil.
