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Originally Posted by motorking
Honestly? I know the beginning is pretty commercial but the actual video simply explains why we use it, how we test it and who else uses it.
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Your video is made the same way all Honeywell product video's are: A huge shelf of your product behind you, and elevator music rocking the joint. The only difference is that unlike the other products, who explain how the product works in relations to the engine, and that's it, you guys defend of why you produce your filter the way you do.
Quote:
Originally Posted by motorking
We have made 2 billion filters this way since 1961. If it didn't work, we wouldn't be in business.
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It's not your product that keeps you in business, its the advertising blitz you do that grabs the attention of the easily dim witted person. How do you thing QVC is still in business after all these years, selling things like steaks, and never dull knives? All it takes is the right marketing personel.
Quote:
Originally Posted by motorking
It is pretty sad commentary when the only thing our competitors can do for advertising is to "slam fram". Would you buy an F body because GM used ads that said "the mustang really sucks"?
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Just like your competitors, GM has not needed to do that for the past 45+ years. The magazines, test shows, and at the track has done that for them.
Quote:
Originally Posted by motorking
Really should taking the high road and explaining why their product is better. Purolator advertises efficiency ratings based on 25 micron size even though all major automakers recognize it is particle sizes in the 10-20 micron range that are most harmful to engine wear. FRAM tests to the 10-20 micron size and advertises efficiency based on that particle size. Any filter is good at removing bowling balls from your oil.
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This is the first time I have heard FRAM go on the offense in why their product is better, you guys are usually on the defense. And if the market is "slamming" you for using fiber ends, why don't you change to meet the markets and competitors complaint of you using them? We understand your manufacturing plants aren't local to the U.S. anymore, so some money should of been saved there. Start putting metal end caps on the end, and this whole ad compaign would be over.
How do you think Champion went from King of the hill, being used in Ferrari's and everything else that was performance, to barely wanting to be used in lawnmowers today? All it took was the Malaise era, a bad decade of plug service since the emissions and performance aspects of engines were changing everyday, and a good campaign by fellow spark plug company's to knock them off. Autolite should know something about that, they're part of your friendly Honeywell family.