Originally Posted by Blacdout96
Your video is made the same way all Honeywell product video's are: A huge shelf of your product behind you, and elevator music rocking the joint. The only difference is that unlike the other products, who explain how the product works in relations to the engine, and that's it, you guys defend of why you produce your filter the way you do.
What part does Purolator explain why the product is better?
GM, Bentley, Toyota, Subaru, Honda, Nissan, Toyota, Mercedes, BMW all use fiber end caps or no end caps at all. Market demand? We have 50% market share.
It's not your product that keeps you in business, its the advertising blitz you do that grabs the attention of the easily dim witted person. How do you thing QVC is still in business after all these years, selling things like steaks, and never dull knives? All it takes is the right marketing personel.
Just like your competitors, GM has not needed to do that for the past 45+ years. The magazines, test shows, and at the track has done that for them.
This is the first time I have heard FRAM go on the offense in why their product is better, you guys are usually on the defense. And if the market is "slamming" you for using fiber ends, why don't you change to meet the markets and competitors complaint of you using them? We understand your manufacturing plants aren't local to the U.S. anymore,
ALL FRAM plants are in the USA dude.
so some money should of been saved there. Start putting metal end caps on the end, and this whole ad compaign would be over.
How do you think Champion went from King of the hill, being used in Ferrari's and everything else that was performance, to barely wanting to be used in lawnmowers today? All it took was the Malaise era, a bad decade of plug service since the emissions and performance aspects of engines were changing everyday, and a good campaign by fellow spark plug company's to knock them off. Autolite should know something about that, they're part of your friendly Honeywell family.
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