Quote:
Originally Posted by BigAls87Z28
I didn't ask this, but I will help you refine your question.
First, why do you think the US auto makers don't make strong competitors to the best selling foreign cars? What is your basis? Sales?
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Sales numbers, reputation, PR, etc. Not one quality specifically but an aggregate of a few.
There is a large population of people that will not even consider a domestic car. Ever. Japanese is more reliable, German is better engineered and more prestigious, etc. At my company we did a MR study on car ownership back when the Toyota recalls came out and stuff like that was in the results. I think we tested 1100+ consumers.
Could be due to the BS that went on in the 70s, 80s, and I guess early 90s. It's not really a GM-only type of deal; all of the big 3 are at fault. Could be because "foreign is better", just like with wine, beer, cooking, etc.
Any way you slice it, the proof is both in the sales numbers and also what you see running around on the road.
Now there's "Government Motors", bailout talk, tax payer support, and all kinds of negative PR. A lot of the general population has lost faith in the American auto industry.
I want to know what he is trying to do to reverse the trend. In my humble, non-auto industry opinion I don't think "building better cars" is enough.