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Originally Posted by donnj
^^^ 0.21 gayal once again has all the answers and saves the day. thanks al
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Any time you mods want to go ahead and show this guy the door, be my guest. Gay Al? Cute.
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Originally Posted by WayFast84
That's the **** that GM needs to put into a good looking car. Not a sonic. No one will ever line up to buy a sonic.  Kia really set the bar with tech they throw in their cars. Honda is trying to catch up by throwing backup camera's in their civics. |
So, let me get this straight. It's stupid for GM to put tech into a ****** car lie the Sonic, but it's a mark of brilliance that Kia and Honda put it into cars that the Sonic competes in?
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I'm not trying to hijack the SS thread anymore but I need the older guys who are out of touch with the younger people to understand that the most common cars I see at my school are all newer Civics, Kias, Mazdas and big surprise here Scions.
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It won't change, at least not till your older, and that depends on about a dozen different variables.
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Originally Posted by WildBillyT
They need to do early stage research to determine which market segments are the best fit for a new or updated development effort. Really that's the be-all-end-all.
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They do that
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No sense in trying to fight an established market leader if the likelihood of customers switching buying habits is almost nil. Sure, they may think the new GM XYZ sport compact is really cool, but they buy a Corolla or Civic Si at the end of the day since it's well established and the "Asians build the best reliable small car" mentality is very prevalent.
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NO sense fighting a market leader? So just ignore and forget about it? Why should GM tackle the main markets? Are you guys serious?
That's what GM did for 20 years.
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Then follow it up with something like a conjoint analysis where consumers can rank the best features they would like in the new car, etc etc to make sure you have a good match of product.
Taking a WAG as to what people want is how you end up with an Aztek or a Lincoln Blackwood.
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They do this. They do this all the time, and they have been beaten up over and over again over this. They put cars through design clinics and consumer clinics and sit people down and talk about what they want, and they pool these ideas together and come up with generic, boring cars that don't appeal to anyone.
GM has ****** marketing. It is and will continue to be their weak spot and it will bring them down again. Between a BoD that are weak, a blind-leading-the-blind Executive leadership, and a yes-man crew that clouds everything, it's amazing GM produces the cars that they do.