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Old 04-09-2014, 06:11 PM   #10
BigAls87Z28
 
Join Date: Jul 2004
Location: West Long Branch
Posts: 13,598
iTrader: (3)
30k on a set of Y rated Michelin Pilot A/S and still 50% life left? Not bad.

Michelin has been getting tighter on their warranty stuff recently.

The discount is eating into the profit of the tires. So if they are, let's say, $200 a tire from STS. The tire cost them $150. Michelin is going to cover half of your tire and you pay $100 for it, plus another $35 to have it installed.
STS gets $35 for the labor, $100 for the tire, $75 back from Michelin, so they are actually at $205 for the total ($75 they see on the back end), a profit of $55 bucks.
If you cut into YOUR price for the tire, that eats into the total dollars they will make. If they discount the tires $35 a tire, that eats right out of the profit of the shop.
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