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Old 10-17-2004, 08:58 AM   #10
Oddball
 
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Join Date: Aug 2004
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What we are probably going to see over the next few years are the syndicated people make the move to satellite radio. Part of it is the FCC but the big thing is the national audience. Right now they have to work out deals with stations in each market. It is tough to get 100% coverage and some people like Stern will see local stations pull the show. This way it is one show, one set of sponsors, one set of radio engineers to deal with. Users in Philly hear the same show as the users in Little Rock.
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